A Great Team

We like to think of ourselves as pissed-off optimists: aware of the injustice in the world, yet hopeful and determined that an equitable future is within reach.

Sara Cantor

Co-Founder and Co-Executive Director
Pronouns: she/her/hers

Sara Cantor is a creative leader and human-centered designer focused on equity, inclusion and social innovation. After seven years using human-centered design to create new markets for corporate clients, she co-founded Greater Good Studio in 2011 to apply the process and principles of design to the more pressing challenges of the social sector. Her team has helped nonprofits, foundations, and government agencies to build internal capacity for social innovation, create and prototype new programs and services, and sustain and scale their impact. Sara speaks regularly on designing for social impact and has facilitated social innovation workshops around the world with a wide range of learners, from nonprofit executives to high school students. Sara holds a master’s in design planning from the Institute of Design at IIT and a bachelor’s in mechanical engineering from Northwestern University. She currently serves as President of the board of the Jewish Council on Urban Affairs.

Pissed-off about: The prison-industrial complex
Optimistic about: Unconditional cash transfers
Inspired by: Abortion Access Front

George Aye

Co-Founder and Co-Executive Director
Pronouns: he/him/his

George co-founded Greater Good Studio in 2011, to use design to heal, be just, and be restorative. Previously, he spent seven years at a global innovation firm before being hired as the first human-centered designer at the Chicago Transit Authority. Since founding Greater Good, he has guided clients and teams through complex projects that honor reality, create ownership, and build power. He speaks frequently across the US and internationally. George is an adjunct lecturer at Northwestern University. Previously, he was a Full Professor (Adj) at The School of the Art Institute of Chicago.

Pissed-off about: The rise of anti-scientific agendas in politics
Optimistic about: The fact that every major societal change used to be thought of as impossible
Inspired by: “Success consists of going from failure to failure without loss of optimism.” – Winston Churchill

Ximena Narvaja

Operations Director
Pronouns: they/them/theirs

Ximena joined Greater Good Studio as the Director of Operations in 2022, led by their passion for all things administration, operations, and management. They believe that while systems will not save us, there are ways to minimize harm and impact, and they are committed to creating and supporting environments where this is the case. They are driven by the belief that equity is a practice that must be embodied in everything we do and one that cannot be done in isolation. Ximena has a background in nonprofit leadership as the first Operations Director for Yoga Behind Bars in Seattle, WA, and most recently as the first Operations Manager at the Washington State Budget & Policy Center. Ximena holds a B.A. with a focus on alternative education and sociology from The Evergreen College.

Pissed-off about: Systemic inequity and racist policies
Optimistic about: Transformative justice, police abolition, and interpersonal connection
Inspired by: Grassroots and community organizers

Christina Cosío

Finance and Administrative Lead
Pronouns: she/her/hers

Christina provides operational and team support at Greater Good Studio. Previously, as managing director of special exhibitions at the School of the Art Institute of Chicago, she coordinated projects within a teaching gallery and gained appreciation for communication and design as tools for social change. Christina holds a master’s in business administration from University of Illinois at Urbana-Champaign, a master’s in history and museum studies from the University of Missouri-St. Louis, and a bachelor’s in sculpture from Washington University in St. Louis.

Pissed-off about: Inhumane deportation programs
Optimistic about: The power of journalism
Inspired by: Agnes Martin

Chavie Cramer

Design Research Lead
Pronouns: she/her or they/them

Coming from a multi-disciplinary background with experience in business strategy and operations, Chavie pursued human-centered design as a catalyst for system transformation that supports physical, social, emotional, and structural equity and wellbeing. Working in healthcare prior to joining Greater Good Studio, she holds a Master of Health Administration from the University of Washington and an MA in Design focused on Design in Health from The University of Texas at Austin.

Pissed-off about: Systemic inequity and intergenerational trauma
Optimistic about: The transformational power of connection to people, place, and purpose
Inspired by: The Idle No More movement

Anthena Gore

Design Research Lead
Pronouns: Anthena/she/her/hers

Anthena enjoys using design research and strategy to explore social inequities, adaptive tension and future visioning. She joined Greater Good Studio as a Senior Design Researcher in 2022, drawn to design as a tool for catalytic change. Prior to joining, Anthena worked in energy, sustainability and climate action planning at the local, regional, national and international levels. Anthena holds a B.S. in Communications and Economics, a post-professional certificate in Public Interest Design from Archeworks, and certification as an Enterprise Design Thinking Practitioner from IBM. Aside from parsing through online posts to find another design/systems workshop to attend, Anthena loves being with her partner and child, traveling, doing artsy stuff and finding nuanced ways to practice grace and self-love.

Pissed-off about: White supremacy
Optimistic about: People finding their agency and living their truth
Inspired by: Revision Path, a podcast hosted by Maurice Cherry

Hannah Martin

Senior Designer
Pronouns: she/her/hers

Hannah is a multidisciplinary designer who loves to tackle big problems. She is an avid learner and enthusiastic participant in new cultures, communities, and experiences. She hopes to wield this passion to create compelling stories and positive change in the world through design. Before joining Greater Good Studio, she worked at a non-profit organization as a Design Research Fellow and User Experience Design Lead. She holds a bachelor’s degree in Communication Design from the University of Cincinnati.

Pissed-off about: Healthcare inequities, women’s and LGBTQIA+ rights being challenged
Optimistic about: Intersectional environmentalism, youth-led movements
Inspired by: The Slow Factory and Studio Ghibli

Kyle Newton

Design Lead
Pronouns: he/him/his

For Kyle, design has always been deeply rooted in critical thinking and organic creativity. He has a strong interest in people, culture and how we create meaning in the world around us. Kyle studied communication design at Washington University in St. Louis, where he began exploring how human-centered design relates to his interest in anthropological research. Before joining Greater Good Studio, he worked at a local publication firm and a design innovation firm working on a range of commercial and social challenges.

Pissed-off about: Intersectional inequities
Optimistic about: The power of empathic listening
Inspired by: The Earthseed Series by Octavia E. Butler

Ruti Prudencio

Senior Designer
Pronouns: she/her/hers

Ruti is a multi-disciplinary designer from Bolivia with a passion for human-centered design, ethnographic research and social impact. Her interest in user-centered design led her to study Interior Design at Savannah College of Art and Design (SCAD), and to explore complementary fields such as graphic design, UX, and service design. Upon graduating from SCAD, Ruti worked as a Branded Environments Designer at an architecture firm for just over three years. Ruti joined Greater Good Studio to proactively use design as a tool for social change.

Pissed-off about: Inequality of opportunity and education in developing countries
Optimistic about: Design as a catalyst for social equity
Inspired by: This clever and engaging project

Sasha Yan

Design and Research Lead
Pronouns: she/her/hers

Sasha is thrilled to apply her design and research skills in service of the social sector. As a generalist, she flexes from strategic oversight to information design and delivery, capable of leading each step from structuring research and its analysis to telling a clear story that inspires action. Previously, she was a Lead Design Strategist at Relish Works, Salesforce Ignite, and gravitytank. Sasha holds a BSBA in Marketing and a BFA in Communication Design from Washington University in St. Louis. Outside her work, Sasha is training for her callback to The Great British Bake Off, working off butter-induced calories by lifting heavy things and putting them back down, and searching for the perfect shelter dog.

Pissed-off about: The lack of empathy for others different from us
Optimistic about: Scientific and technological advances
Inspired by: The growing squad and a bold lip!

Life at GGS

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