Girl Scouts is a 100-year-old organization with a mission to inspire girls of courage, confidence, and character, who make the world a better place. Its traditional way of delivering curriculum and experiences to girls relies heavily on volunteers.
More than 20 years ago, recognizing the importance of creating equitable access to the Girl Scout experience, the Girl Scouts of Greater Chicago and Northwest Indiana launched “GirlSpace.” In contrast with traditional troops, the GirlSpace model depended on hiring local facilitators in communities with low volunteerism and economic inequity, many of which are also communities of color.
In 2019, the organization awakened to the importance of applying a racial equity lens to its programming, and this meant approaching all communities with intentionality. Both program models had strengths and challenges. Our opportunity was to identify the best of both models from a girl’s perspective, then co-create strategies to cross-pollinate, and ultimately better integrate, the two models together.
We created a strategic roadmap document including 27 high-level strategies covering categories such as Activities, Environment, Troop Leaders, Measuring Impact, and Identity. Each strategy also included specific tactics, presented as illustrated concepts, for the team to test and get feedback on. The roadmap not only helped the client prioritize strategies and ideas, but gave them an estimated timeframe for rollout and additional considerations and pitfalls to be mindful of during implementation.
Client & Community Outcomes
This project brought to the forefront inequities that lay between the various models within the organization. Several staff members commented that they had never considered GirlSpace in this way before and felt much more aware and willing to continue reflection and dialogue. As our client put it, “There was a vortex of learning and unlearning that day.”
The organization made some immediate plans to change staffing, including transitioning the part-time GirlSpace facilitator role into a full-time Youth Development Specialist position. They also made structural changes to the organization, including integrating the work of Community Engagement into one, larger Membership department.
For many staff members, this project provided an outlet through which they could candidly share their feedback. For some, the workshop was the first time they were able to authentically speak to peers and even leadership about their experiences. While the day resulted in tangible ideas, it also created a safe space for reflection and set the stage for future collaboration.
Everything that we designed together is coming to fruition. Every. Single. Thing.”