Co-Founder & Director of Innovation
George co-founded Greater Good Studio with the belief that design can lead to positive behavior change. Previously, he spent seven years at global innovation firm IDEO before being hired as the first human-centered designer at the Chicago Transit Authority. Since founding Greater Good, he has worked across multiple social issues including autism, criminal justice, education, public health and health care. He has facilitated discussions with small executive leadership teams and workshops with 150+ participants to help uncover hidden opportunities for innovation. George is an adjunct full professor at the School of the Art Institute of Chicago.
Pissed-off about: The rise of anti-scientific agendas in politics
Optimistic about: The fact that every major societal change used to look crazy
Inspired by: “Success consists of going from failure to failure without loss of optimism.” – Winston Churchill
Co-Founder & Executive Director
Sara co-founded Greater Good Studio to apply her background in ethnographic research and design strategy to overlooked problems and underserved people. At Greater Good, she designs effective and inclusive engagements, guides projects and teams, and develops partnerships with clients, peers and mentors. Sara speaks regularly on designing for social impact and has facilitated social innovation workshops around the world with a wide range of learners, from nonprofit executives to high school students. Sara holds a master’s in design planning from the Institute of Design at IIT and a bachelor’s in mechanical engineering from Northwestern University. She serves on the board of the Jewish Council on Urban Affairs.
Pissed-off about: Voter suppression
Optimistic about: The abolition of policing as we know it
Inspired by: The legacy of Ruth Bader Ginsburg
Director of Operations
Christina provides operational oversight and team support at Greater Good Studio. Previously, as managing director of special exhibitions at the School of the Art Institute of Chicago, she coordinated projects within a teaching gallery and gained appreciation for communication and design as tools for social change. Christina holds a master’s in business administration from University of Illinois at Urbana-Champaign, a master’s in history and museum studies from the University of Missouri-St. Louis, and a bachelor’s in sculpture from Washington University in St. Louis.
Pissed-off about: Inhumane deportation programs
Optimistic about: The power of journalism
Inspired by: Agnes Martin
Design Research Lead
The thread that ties Betsy’s professional path together is the search to understand how to democratize the design process so that it can be a force for creating more equitable systems, inclusive communities, and empathetic, responsive leaders. Prior to joining Greater Good Studio, she worked at the intersection of experiential learning and place-based change as the Director of Experience Institute’s K-12 Studio. Betsy also co-founded Why We Work Here, which works with rural school districts to prepare young people to shape new futures for their hometowns using design thinking and adaptive leadership. Betsy holds a Masters in City Planning from MIT and a Bachelor of Arts in Architecture from Washington University in St. Louis.
Pissed-off about: Environmental injustice
Optimistic about: The future of post-industrial America
Inspired by: The National Memorial for Peace and Justice in Montgomery, Alabama
Project Design Researcher
Born and raised in Detroit, Michigan, Chanel Beebe is a creative artist, writer, educator, engineer, researcher, business owner, consultant, and curator who has dedicated herself to trans-contextual collaboration and design. Chanel is a strong believer in using creative media and research to stimulate and elevate social consciousness and has a passion for nourishing the collective critical and social consciousness. Chanel has a B.S.E. in Industrial and Operations Engineering from the University of Michigan. In August 2021, Chanel will graduate from Purdue University with a Master’s in Industrial Engineering and a Ph.D. in Engineering Education. Chanel’s work focuses on systems thinking and stakeholder perspectives of institutional design and research.
Pissed-off about: Social and Education Inequity, Structural and Internalized Capitalism, Violence toward Women and Girls
Optimistic about: Socially Engaged Design, Place-Based Learning and Design, Systems Thinking
Inspired by: Hood Closed to Gentrifiers
Embry Wood Owen
Project Design Researcher
Embry uses research, design and community organizing to address large challenges at a local level, with a focus on immigrant and disabled communities. Over the course of her career she’s worked on program, product and service design initiatives addressing financial inclusion, voter protection and higher education access, among other topics. Embry has a BA in economics from Barnard College, Columbia University and also completed graduate coursework in urban planning at Drexel University. Originally from the Pacific Northwest, Embry now calls Philadelphia home.
Pissed-off about: Suppressive voting laws, Polarized political and social communication
Optimistic about: The ability of local groups to work together through consensus
Inspired by: Abstract expressionist art
Design Research Lead
Kareeshma is enraptured by the mind-body-environment connection. She joined Greater Good Studio in 2016 with great excitement about bridging her experience in the built environment with the practice of human-centered design, and using design research to create positive, social and environmental impact. Kareeshma holds a Masters in Architecture and Urban & Regional Planning, and a Post-Professional Certificate in Social and Environmental Design from Archeworks. When not in the studio, you can find Kareeshma in motion through dance and yoga.
Pissed-off about: Skepticism over climate change
Optimistic about: The inherent “goodness” of people
Inspired by: On Being with Krista Tippett
For Kyle, design has always been deeply rooted in critical thinking and organic creativity. He has a strong interest in people, culture and how we create meaning in the world around us. Kyle studied communication design at Washington University in St. Louis, where he began exploring how human-centered design relates to his interest in anthropological research. Before joining Greater Good Studio, he worked at a local publication firm and a design innovation firm working on a range of commercial and social challenges.
Pissed-off about: Intersectional inequities
Optimistic about: The power of empathic listening
Inspired by: The Earthseed Series by Octavia E. Butler
Design Research Lead
Renee is a researcher, strategist, and educator whose work in Chicago schools inspired her to look for new ways to address societal problems at both the individual and system level. Since entering design, her work has spanned healthcare, finance, education, and government. She has presented internationally on how design can help build partnerships, challenge assumptions, and address wicked problems. Renee holds a Master’s of Design from IIT Institute of Design, an MS in Secondary Education from Northwestern University, and a BA in Liberal Arts from St. John’s College.
Pissed-off about: Inaction on climate change and environmental justice
Optimistic about: The transformative power of art and culture
Inspired by: Speculative design
Rose is motivated by people who challenge existing systems, and is passionate about supporting their efforts to make change. She began her career as an international teacher where she piloted programs to promote student-centered learning environments. She then worked as a UX Designer on literacy software that supports critical thinking in schools. Rose has since enjoyed applying the human-centered design process to digital and strategic projects across a variety of industries. She holds a Bachelor of Arts in Elementary Education from Cornell College in Mount Vernon, Iowa.
Pissed-off about: Inequitable school funding
Optimistic about: Our youth’s commitment to leading change
Inspired by: Eve L. Ewing
Ruti is a multi-disciplinary designer from Bolivia with a passion for human-centered design, ethnographic research and social impact. Her interest in user-centered design led her to study Interior Design at Savannah College of Art and Design (SCAD), and to explore complementary fields such as graphic design, UX, and service design. Upon graduating from SCAD, Ruti worked as a Branded Environments Designer at an architecture firm for just over three years. Ruti joined Greater Good Studio to proactively use design as a tool for social change.
Pissed-off about: Inequality of opportunity and education in developing countries
Optimistic about: Design as a catalyst for social equity
Inspired by: This clever and engaging project
Design & Research Lead
Sasha is thrilled to apply her design and research skills in service of the social sector. As a generalist, she flexes from strategic oversight to information design and delivery, capable of leading each step from structuring research and its analysis to telling a clear story that inspires action. Previously, she was a Lead Design Strategist at Relish Works, Salesforce Ignite, and gravitytank. Sasha holds a BSBA in Marketing and a BFA in Communication Design from Washington University in St. Louis. Outside her work, Sasha is training for her callback to The Great British Bake Off, working off butter-induced calories by lifting heavy things and putting them back down, and searching for the perfect shelter dog.
Pissed-off about: The lack of empathy for others different from us
Optimistic about: Scientific and technological advances
Inspired by: The growing squad and a bold lip!
Operations & Project Assistant
Shauntelle has spent most of her career providing administrative support to companies, universities, and non-profits. She also has experience working in all aspects of video production and has always searched for ways to bring her creative energy into the administrative space. Shauntelle is drawn to the way art and design are able to connect people across racial and socioeconomic boundaries. Shauntelle holds a B.A. in Communications from Old Dominion University and a master’s in Communication with a focus on Digital Media & Storytelling from Loyola University Chicago.
Pissed-off about: Racism, Redlining, and Educational Inequality
Optimistic about: The ability for people to change for the better
Inspired by: Luvvie Ajayi