Impact is everything at Greater Good Studio. Positive change is why we do what we do. Yet defining the impact of our work can be difficult, because every project is different. Here’s how we codify the change we seek.
Every project has some tangible deliverables, and we think of these as our immediate outputs. We create them during the timespan of the project, and deliver them directly to clients and communities. Each project has immediate outputs of one or more of these types:
Physical or digital products that can be used over and over.
A mobile app for children with autism
A resource guide for parents of newborns
A new brand for a political training organization
Sets of activities, events or processes that deliver services to people who need them.
A conference for prospective college students
A reimagined food service for the school cafeteria
A series of home visits and resources for young families
Visual frameworks that describe a landscape of options, and recommend where to focus.
A prioritized set of grantee activities
A phased roadmap for residential property development
A plan for implementation of staff support tools
Immersive workshops where teams practice human-centered design principles.
A capacity-building session for health care and social service providers
An innovation curriculum for small arts organizations
A series of hands-on coaching sessions for community leaders
Client & Community Outcomes
Every project also has long-term goals, and we call these our outcomes. Even though some may take years to come to full fruition, they serve as a “north star” to the project team. To track progress toward outcomes, we follow up months and years later. Each project aims for lasting change within at least one these types of outcomes:
What individuals expect from themselves or the world around them.Curiosity
Local leaders more deeply value the expertise of community membersSelf-Efficacy
Middle schoolers more readily see themselves as future authorsConfidence
Parents have higher expectations for their young children’s learning abilities
Observable actions that individuals take, once or over time.Participation
Patients attend more of their doctor’s appointmentsHealthy Choices
Elementary school students eat more vegetables at lunchIssue Resolution
Landlords resolve tenants’ apartment problems faster
The interactions and norms of a team, organization or community.Alignment
Staff have a shared understanding of their organization’s mission and valuesBelonging
Youth of color feel welcome applying for jobs with local businessesEmpathy
Medical providers see their patients’ health as a journey, not a destination
The environment and underlying systems that have an effect on many people’s lives.Networks
Community-based nonprofits share data and collaborate more effectivelyPlace-Based Shifts
More children across a city are reading at grade levelPolicy Change
More land is made available for the development of affordable housing